Stan Koval. Senior Growth Product Designer with over ten years in industry.
Helping startups and big tech convert and retain users.
IN9 Wealth
Wealth management
AVIV
Real-estate marketplace
Cooker
Food delivery
Uproad
Tolling payment
Aperty
Photo editor
Power Kegel
Men's health
Nova Global
Delivery
BetterMe
Health and Fitness
LingQ
Language learning
Pons
Language learning
Control+
Anti-Scam
Meest
Delivery
Nimses
Web3 Fintech
Nebula
Spiritual Guidance
Fine Market
E-commerce
Roopor
Audio streaming
Articles. Guidelines on how to drive growth in SaaS products and others.
Upgrading freemium users to pro
How Strava fails to sell the value of the subscriptions
8 min to read
E-commerce growth
How I increased order value in the Cooker food delivery app
3 min to read
Strategy to reduce CAC
Exaggerating users' pain points and fears to sell product
8 min to read
The metric driven user lifecycle
Define your usage rhythm. Sort users into four cohorts. Map the key phases.
8 min to read
Sell personalization
Constantly reminding users of the unique program and quick results.
3 min to read
Referral programs for apps
Give users something valuable as a referral incentive, don't be greedy.
8 min to read
All products are different. But growth challenges often look the same. I can help to fix them.
1.0 Problem
Low activation
Users don’t reach the “aha” moment.
2.0 Problem
Weak onboarding
Users drop off before experiencing real value.
3.0 Problem
Flat retention
People try it once, then disappear.
1.0 Problem
Low activation
Free users don’t upgrade to paid.
2.0 Problem
No Growth Design
Great product idea, but UX doesn’t drive growth.
3.0 Problem
Flat retention
Customers leave before forming habits.
Reviews. From founders and product leaders I’ve worked with.
“Stan significantly increased our subscription conversion rates and enhanced user satisfaction. Also, he established effective processes for usability testing and user interviews.”
Thoma Siegl
CPO at Uproad
“Stan delivered tasks fast and with high quality. He was one of the people I could trust and be sure I did not need to control him, he was very responsible and fully autonomous.”
Mykola Dychenko
Growth at BetterMe
“Stan designed an app for me that required a level of precision and thoughtfulness. An absolute pleasure to work with and continually engaged are core traits that drove our process.”
Jason Greene
CEO & Founder
“Role input — review coming soon.”
Role input
Role input
“Role input — review coming soon.”
Role input
Role input
“Stan's ability to strike a balance between his creative vision and our business objectives has resulted in a successful collaboration that has positively impacted our bottom line. Notably, we observed an increase in the conversion rate from 1,81% to 4,32%, a decrease in the bounce rate from 29% to 17%, and a reduction in the number of users reaching out to support from 2,3% to 0,3%.”
Mukhailo Hlushko
VP of Product Marketing at Nova Poshta